Results tagged “Demonstration”

How important is "Creating an Experience" for your buyers? When was the last time you can remember being surprised and delighted by a company when something they did that made you feel special? My question is this...did they make you... MORE

I recently had a chance meeting with an acquaintance from days gone by.  During a brief catch- up exchange, she learned I work in the new home sales industry, and I learned she and her family are currently in the... MORE

This video discusses how a confident approach to helping a buyer solve their problems is a necessary remedy to uncertain market conditions.     The former national sales director for Kaufman and Broad (now KBHome), Jeff Shore began his homebuilding... MORE

This video discusses the power of gratitude in your demonstration. When a prospect pays your product or community a compliment, say "thank you," and use it as an opportunity to learn more about what the prospect likes most.    ... MORE

All too often today, salespeople are selling their incentives, not homes. While everyone would agree that its a problem sales managers are working to overcome, I believe the guilty salesperson needs to remind him or herself of what it means... MORE

"Understanding Selling" sounds like the title of a book you might have on your shelf, or the name of a class you have taken somewhere along the way in your professional sales career. It is neither the book nor the... MORE

In a recent issue of the magazine, Housing Giants, there was an article entitled "It's An Image Problem" which espoused the message that closing systems were ineffective, unwarranted, and unwanted by the consumer. Needless to say, this did not set... MORE