A very common objection I hear when discussing social media for business - "What if a crazy customer gets on these sites and posts a lot of bad things about us?" Okay, fair enough concern. First I want to say... MORE
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The trend towards the heavy use of social technologies in undeniable. More and more home builders are realizing the opportunity to build relationships with their prospects sooner, and save money on marketing at the same time. However, the world of... MORE
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Social networks have changed the way people connect and share information on and offline. In the early part of the decade homebuilders argued that they were gaining incremental sales because of their Internet presence. Those days are long gone. A... MORE
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