You don't get a second chance to make a first impression. Many shoppers make a decisions about you within the first seven seconds. Why is a detail so small, so important, and how should you handle this initial greeting?... MORE
Results tagged “Greeting”
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This video tip discusses how important appearances are when managing a new visitor's first impressions. The former national sales director for Kaufman and Broad (now KBHome), Jeff Shore began his homebuilding career as a sales representative in... MORE
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Critical moments exist throughout the sales process; however, none are more critical than the first twelve seconds. Together, the five seconds before the customer walks through the door of the sales office and the seven seconds immediately thereafter decide... MORE
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How important is "Creating an Experience" for your buyers? When was the last time you can remember being surprised and delighted by a company when something they did that made you feel special? My question is this...did they make you... MORE
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I recently had a chance meeting with an acquaintance from days gone by. During a brief catch- up exchange, she learned I work in the new home sales industry, and I learned she and her family are currently in the... MORE
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This audio podcast contains a live excerpt of an actual training session given by Bob Hafer. This segment was originally published by BuilderRadio.com on May 19, 2008. In this excerpt, Bob discusses the prospects' "buying process" and how it intersects with... MORE
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On a normal day in your model home, is the following scenario familiar? A couple comes through your model door; you introduce yourself, and extend an offer to help them. They reply that they are "just looking," and you... MORE
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Whatever happened to the warm, friendly "come hither" new home sales center? Where has the friendly gathering spot (hopefully a sit down area) gone? Remember, "the more you sit, the more you fit." And talk about who runs this "store."... MORE
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Every so often an article comes along that cuts to the chase. This insight into Denver selling should cause all of us to think ..."What is happening when the boss isn't around?""Jen Gordy really wants to buy a new house.... MORE
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Since May is traditionally one of the top three selling months of the year, I thought it would be helpful to review ten basics of closing new home sales.The essence of closing begins at the meeting and greeting process where... MORE
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