Results tagged “Incentives”

All too often today, salespeople are selling their incentives, not homes. While everyone would agree that its a problem sales managers are working to overcome, I believe the guilty salesperson needs to remind him or herself of what it means... MORE

HOUSING INDUSTRY CHALLENGE. There is absolutely too much emphasis on deals and discounting and not enough focus on selling True Value for True Price. We have allowed this glorious industry to fall into the trough of logical selling, like commodities,... MORE

The following advice comes from Bill Watson of Denver, Colorado and the message is incredibly on target! Today we are problem solvers, not product salespeople. Our job is to help the buyer reach a goal. Selling homes today is a... MORE