Results tagged “Social Media”

A very common objection I hear when discussing social media for business - "What if a crazy customer gets on these sites and posts a lot of bad things about us?" Okay, fair enough concern. First I want to say... MORE

The trend towards the heavy use of social technologies in undeniable. More and more home builders are realizing the opportunity to build relationships with their prospects sooner, and save money on marketing at the same time. However, the world of... MORE

I am regularly asked about Twitter, but I'm never happy with how I'm able (or unable) to explain the platform and experience to a non-user. I've grown so fond of Twitter, I'd like to find a better way to... MORE

  In an earlier post, I discussed how social networking web sites could be used to reach out to new leads - self-prospecting with new technology. That post described a specific example using Facebook to find young professionals. If you... MORE

Social networks have changed the way people connect and share information on and offline. In the early part of the decade homebuilders argued that they were gaining incremental sales because of their Internet presence. Those days are long gone. A... MORE

While this video does not relate directly to homebuilding or how to use social media to grow your marketing, it does a good job of explaining how voices are amplified and the public empowerment that results. Dennis O'Neil leads ONeil... MORE