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New Home Know-how is happy to bring you live streaming video of Jeff Shore's "Tough Market New Home Sales Training".See it RIGHT HERE, tomorrow, Wednesday, September 2nd, beginning at 11am EST.You can also watch it live at http://www.jeffshore.com/blog/live YOU MAY... MORE
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If you've toyed with the concept of a mobile campaign or a mobile website, but were turned off by the additional cost or the complexities, there is an option that is fast, simple, and maybe free. Yep, it might... MORE
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A very common objection I hear when discussing social media for business - "What if a crazy customer gets on these sites and posts a lot of bad things about us?" Okay, fair enough concern. First I want to say... MORE
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The second installment from our Jeff Shore Interview includes a discussion about what is truly necessary to become a master of technique... Practice. Do we practice enough? Why and how should we practice? The former national sales director for... MORE
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New Home Sales Professionals ponder this; someone has just come up your sidewalk and they are entering your Model Sales Center. Do they need to register to view your home? Are they registering to win something? Will you escort them... MORE
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One of the most powerful sales tools some salespeople overlook is their personality. Your personality is a key influence to a sale. It is proven that people buy from people they like, trust, and have confidence in. So each day... MORE
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All companies and individuals are looking to do more with less these days. No shocker there, right? And it's equally as un-news worthy that many companies are looking to social media as a possible outlet to reach new prospects. Most... MORE
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To send or not to send...that is the question!  Do you know that 92% of all internet users in the U.S. use email?  This is a lot of people, many of whom are your Customers and your Model Home... MORE
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Exceed Expectations

Are you someone who consistently goes the extra mile and routinely over delivers on your promises? It's rare these days, but I've found it to be the hallmark of successful new home salespeople who know that exceeding expectations helps... MORE
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Every Tuesday and Wednesday night, I watch the greatest show on television right now. You guessed it: American Idol.The other night, as I fast-forwarded through Paula Abdul's comments so that I could hear Simon's, I came to a realization: most... MORE
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Jeff Shore was kind enough to sit down and talk to us for a bit about a variety of challenges facing new home salespeople and sales managers. Below is the first of many topics to come.A timely topic for... MORE
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The Power of the Pipeline

"If you don't know where you're going, any road will get you there." ~Koran         Pipelining salesperson's prospects allows them to know where they are going writing sales now or in the future. It is the indispensable sales... MORE
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The trend towards the heavy use of social technologies in undeniable. More and more home builders are realizing the opportunity to build relationships with their prospects sooner, and save money on marketing at the same time. However, the world of... MORE
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So how do you handle that prospect that just finished the model? Does, "Do you have any questions?" progress the sale any further? Or does is release control of the process?     The former national sales director for... MORE
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Successful closing is fundamentally an extension of the other steps in the sales process.  You must be proficient in all phases of new home selling if you hope to close consistently, therefore, a first move toward sharpening closing skills... MORE
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The 2009 Goal Challenge

What will you do in 2009 that will be truly extraordinary? What will you look back on in years to come and say, "I did that - and I did it by design"? Regardless of what happens in the... MORE
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Lesson Learned

"Learning is not compulsory, neither is survival." - W. Edwards Deming Last weekend, yours truly was conducting a Condo Dr. marketing evaluation for a developer. A middle-aged man rode into the community on a bicycle. He refused to register, refused... MORE
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Video - The Handshake

You don't get a second chance to make a first impression. Many shoppers make a decisions about you within the first seven seconds. Why is a detail so small, so important, and how should you handle this initial greeting?... MORE
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Warning: I'm about to offend people (especially managers) by challenging some of the decisions that are being made in response to market conditions. I'm prepared to deal with that wrath. But please, consider the message before shooting the messenger!The challenging... MORE
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The Case for Optimism

"Many an optimist has become rich buying out a pessimist." ~Robert G. Allen In the February 9th issue of Portfolio magazine, Economist John Cassidy writes ... "There's a risk we may again overshoot the mark: As the economy goes... MORE

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and New Home Marketing wisdom. The best new home salespeople and new home sales managers consistently strive to sell more homes... feeding the brain with regular doses of sales training from the best. New members and contributors are joining every day. New Home Know-how answers the question, “How do I sell more new homes?”
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