September 2008 Archives

Presenting part 2 of our 3 part interview with Tom Richey. Tom, an icon of the new home sales industry for decades, was kind of enough to sit down with the New Home Know-how film crew to talk about the... MORE

In these days of tough market conditions builders are looking to be as efficient in their operations as they can. That sounds like a pleasant way of saying "saving money", but the reality is that working towards business efficiencies... MORE

In this video, Dr. John discusses how best to deal with difficult buyers' agents. The video includes tips on how to build productive relationships with those same agents for future benefits.  As a consultant, facilitator, trainer, and speaker, Dr.... MORE

This video tip discusses how important appearances are when managing a new visitor's first impressions.     The former national sales director for Kaufman and Broad (now KBHome), Jeff Shore began his homebuilding career as a sales representative in... MORE

Tom Richey, an icon of the new home sales industry for decades, was kind of enough to sit down with the New Home Know-how film crew to talk about the issues he felt were most important in today's market. Interviewed... MORE

Here's a preview of a guest post I contributed to the BHI Insight Inbox...   It goes without saying that the last 10 years have been a very transitional time in the world of marketing. The old rules of... MORE

Critical moments exist throughout the sales process; however, none are more critical than the first twelve seconds. Together, the five seconds before the customer walks through the door of the sales office and the seven seconds immediately thereafter decide... MORE

"Cleanliness is next to godliness in home building." -- Janis Risbergs.   Many years ago in my Florida high rise career, my company was managing sales for General Builders - the nation's third largest residential high rise developer. The firm... MORE

Mobile, or cell phone, advertising is still in its infancy. Good things are just starting to happen and bigger things are definitely coming. While homebuilders have always been a bit slower to adopt new technology, mobile marketing is shaping up... MORE