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Here's a preview of a guest post I contributed to the BHI Insight Inbox...
It goes without saying that the last 10 years have been a very transitional time in the world of marketing. The old rules of mass reach and frequency have not been washed away completely, but undeniably diluted by the ever-expanding choices available to both the consumer and the advertiser. Thanks to technology, the more interesting news is that the end of this "transitional" period is no where in sight. The flood gates of new mediums are wide open and they continue to pour in on us.
The rest of this post can be read by following this link to the BHI Insight Inbox.
Dennis O'Neil leads ONeil Interactive LLC, an online marketing strategy company for the new home industry. Dennis specializes in targeted and measurable marketing using experience in both the technical fields and new home sales and marketing. You can learn more by visiting Dennis' profile.
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