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The Case for Optimism

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"Many an optimist has become rich buying out a pessimist."

~Robert G. Allen

In the February 9th issue of Portfolio magazine, Economist John Cassidy writes ... "There's a risk we may again overshoot the mark: As the economy goes down, we could be overemphasizing the negative just as we exaggerated the positive on the way up. By the end of this year, if all goes well, there could be tentative signs of an upturn."

Message for salespersons: The end of the year will be too late to purchase a new home. The time to buy is NOW! Every professional salesperson must collect blurbs like this and put them into their visualizer presentation books. Then, share these positive pearls of wisdom at the moment of closure.

A pessimist is one who makes difficulties of his opportunities; an optimist is one who makes opportunities of his difficulties.
Author: Reginald B. Mansell

I became an optimist when I discovered that I wasn't going to win any more games by being anything else.
Author: Earl Weaver

Few things in the world are more powerful than a positive push. A smile. A word of optimism and hope. A "you can do it" when things are tough.
Author: Richard M DeVos

 

Optimism grows. Optimism multiplies. OPTIMISM SELLS!


Tom Richey was recently the recipient of the NAHB "Legend of Residential Marketing" Award. An industry icon, Tom has spent 40 years in the industry training the most successful sales managers and sales teams. See Tom's Profile for more information.

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