Video - The Handshake

You don't get a second chance to make a first impression. Many shoppers make a decisions about you within the first seven seconds. Why is a detail so small, so important, and how should you handle this initial greeting?

The former national sales director for Kaufman and Broad (now KBHome), Jeff Shore began his homebuilding career as a sales representative in Northern California in 1987. Later he served in a corporate position, creating training programs, coaching managers, and directing sales strategy. Today, ShoreSelect provides the best strategy and training services for homebuilding companies in the nation. View Jeff's Profile or Jeff Shore New Home Sales Training for more details.