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All companies and individuals are looking to do more with less these days. No shocker there, right? And it's equally as un-news worthy that many companies are looking to social media as a possible outlet to reach new prospects. Most... MORE

The conclusion of our 3 part interview with Tom Richey. Tom, an icon of the new home sales industry for decades, was kind of enough to sit down with the New Home Know-how film crew to talk about the... MORE

I am regularly asked about Twitter, but I'm never happy with how I'm able (or unable) to explain the platform and experience to a non-user. I've grown so fond of Twitter, I'd like to find a better way to... MORE

  Yes, I know. I can barely mention the word "green" in many offices without eyes rolling before I get out the "een" part. I understand. Green is the buzz, but is it buzz-worthy? It's obvious that the media has... MORE

The following is an excerpt from Creating Urgency in a Non-Urgent Housing Market     "Market projections bleak."   "Some homebuilders nearing bankruptcy."   "Next year will be tougher."   The 2007 headlines were enough to shake even the most... MORE

I am totally convinced that negative media messages are killing new home sales. As professional businessmen and women, we must rise above them.   Historically, there are three things you must have to enjoy a solid housing market: Available... MORE

Relative to all the negative news about the housing industry, there are several positives to consider. To wit: 1.                   David Seiders, Chief Economist for NAHB, says we have more pent-up demand than we've ever had. With many potential buyers... MORE

People have asked me over the years what this thing called "closing the sale" is all about - particularly in new home sales. Well, my answer came back in the form of the "Ode to the Master Closer"   Tell... MORE

I think everyone realizes, although it's disappointing, that bad news travels faster than the good. It simply takes more effort to spread good news. While I'm not sure whether to blame the media for spreading the bad news, or the... MORE

In a recent issue of the magazine, Housing Giants, there was an article entitled "It's An Image Problem" which espoused the message that closing systems were ineffective, unwarranted, and unwanted by the consumer. Needless to say, this did not set... MORE