Recently in Marketing Category

If you've toyed with the concept of a mobile campaign or a mobile website, but were turned off by the additional cost or the complexities, there is an option that is fast, simple, and maybe free. Yep, it might... MORE

A very common objection I hear when discussing social media for business - "What if a crazy customer gets on these sites and posts a lot of bad things about us?" Okay, fair enough concern. First I want to say... MORE

All companies and individuals are looking to do more with less these days. No shocker there, right? And it's equally as un-news worthy that many companies are looking to social media as a possible outlet to reach new prospects. Most... MORE

The trend towards the heavy use of social technologies in undeniable. More and more home builders are realizing the opportunity to build relationships with their prospects sooner, and save money on marketing at the same time. However, the world of... MORE

Warning: I'm about to offend people (especially managers) by challenging some of the decisions that are being made in response to market conditions. I'm prepared to deal with that wrath. But please, consider the message before shooting the messenger!The challenging... MORE

I am regularly asked about Twitter, but I'm never happy with how I'm able (or unable) to explain the platform and experience to a non-user. I've grown so fond of Twitter, I'd like to find a better way to... MORE

  Yes, I know. I can barely mention the word "green" in many offices without eyes rolling before I get out the "een" part. I understand. Green is the buzz, but is it buzz-worthy? It's obvious that the media has... MORE

A video worth watching over and over.... MORE

  Your "browser" is the software program you use to view web sites. The vast majority of Internet users employ Microsoft's Internet Explorer for this. However, new players have been shaking things up a bit, and here's why homebuilders need... MORE

Early in September, I wrote an article about the how mobile marketing and the evolution of mobile phones was going to impact new home marketing. If you have not read it, it can be found here:Mobile Marketing & New... MORE