I still get a moment of anticipation each time I wait for a new Web site to load. What will it look like - easy, fun, and cool or dated, tired, and boring? Such is the first impression of the... MORE
Marketing: June 2008 Archives
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On a normal day in your model home, is the following scenario familiar? A couple comes through your model door; you introduce yourself, and extend an offer to help them. They reply that they are "just looking," and you... MORE
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The current housing market is challenging home builders to remain competitive without sacrificing quality. Searching for effective ways to market homes on tighter budgets, home builders are discovering the power of "grassroots" public relations activities to generate sales. Builders are... MORE
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Whatever happened to the warm, friendly "come hither" new home sales center? Where has the friendly gathering spot (hopefully a sit down area) gone? Remember, "the more you sit, the more you fit." And talk about who runs this "store."... MORE
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