If you've toyed with the concept of a mobile campaign or a mobile website, but were turned off by the additional cost or the complexities, there is an option that is fast, simple, and maybe free. Yep, it might... MORE
New Home Marketing
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A very common objection I hear when discussing social media for business - "What if a crazy customer gets on these sites and posts a lot of bad things about us?" Okay, fair enough concern. First I want to say... MORE
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All companies and individuals are looking to do more with less these days. No shocker there, right? And it's equally as un-news worthy that many companies are looking to social media as a possible outlet to reach new prospects. Most... MORE
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The trend towards the heavy use of social technologies in undeniable. More and more home builders are realizing the opportunity to build relationships with their prospects sooner, and save money on marketing at the same time. However, the world of... MORE
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Warning: I'm about to offend people (especially managers) by challenging some of the decisions that are being made in response to market conditions. I'm prepared to deal with that wrath. But please, consider the message before shooting the messenger!The challenging... MORE
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I am regularly asked about Twitter, but I'm never happy with how I'm able (or unable) to explain the platform and experience to a non-user. I've grown so fond of Twitter, I'd like to find a better way to... MORE
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Yes, I know. I can barely mention the word "green" in many offices without eyes rolling before I get out the "een" part. I understand. Green is the buzz, but is it buzz-worthy? It's obvious that the media has... MORE
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A video worth watching over and over.... MORE
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Your "browser" is the software program you use to view web sites. The vast majority of Internet users employ Microsoft's Internet Explorer for this. However, new players have been shaking things up a bit, and here's why homebuilders need... MORE
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Early in September, I wrote an article about the how mobile marketing and the evolution of mobile phones was going to impact new home marketing. If you have not read it, it can be found here:Mobile Marketing & New... MORE
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In an earlier post, I discussed how social networking web sites could be used to reach out to new leads - self-prospecting with new technology. That post described a specific example using Facebook to find young professionals. If you... MORE
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Here's a preview of a guest post I contributed to the BHI Insight Inbox... It goes without saying that the last 10 years have been a very transitional time in the world of marketing. The old rules of... MORE
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"Cleanliness is next to godliness in home building." -- Janis Risbergs. Many years ago in my Florida high rise career, my company was managing sales for General Builders - the nation's third largest residential high rise developer. The firm... MORE
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Mobile, or cell phone, advertising is still in its infancy. Good things are just starting to happen and bigger things are definitely coming. While homebuilders have always been a bit slower to adopt new technology, mobile marketing is shaping up... MORE
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Social networks have changed the way people connect and share information on and offline. In the early part of the decade homebuilders argued that they were gaining incremental sales because of their Internet presence. Those days are long gone. A... MORE
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While this video does not relate directly to homebuilding or how to use social media to grow your marketing, it does a good job of explaining how voices are amplified and the public empowerment that results. Dennis O'Neil leads ONeil... MORE
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I recently made a guest post on BHI's Insight Inbox that discusses the most common design oversight that can dramatically reduce your action rates. Please take a look here:The Biggest Design Mistake in E-Mail MarketingDennis O'Neil leads ONeil Interactive LLC,... MORE
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Online video has not been "new" for a long time. While still just a small number of builders feature video on their web sites, online video use by the industry has been steadily growing. However, it still falls far short... MORE
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I think everyone realizes, although it's disappointing, that bad news travels faster than the good. It simply takes more effort to spread good news. While I'm not sure whether to blame the media for spreading the bad news, or the... MORE
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I came across a collection of the "Worst Gadgets Ever" in WIRED magazine and I saw the picture below of the NetSurfer CHAIR. As you can see, this chair was designed to engage the internet. This is a chair that... MORE
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