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        <title>New Home Know-how</title>
        <link>http://www.newhomeknowhow.com/main/</link>
        <description>Offering New Home Sales Training &amp; Marketing insight for the Homebuilding industry. An indispensable resource for homebuilders, new home salespeople, sales managers, marketing managers, real estate agents, and others who support the new home industry.  </description>
        <language>en-us</language>
        <copyright>Copyright 2010</copyright>
        <lastBuildDate>Tue, 01 Sep 2009 16:55:07 -0500</lastBuildDate>
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            <title>Live New Home Sales Training w/Jeff Shore!</title>
            <description>New Home Know-how is happy to bring you live streaming video of Jeff Shore&apos;s &quot;Tough Market New Home Sales Training&quot;.See it RIGHT HERE, tomorrow, Wednesday, September 2nd, beginning at 11am EST.You can also watch it live at http://www.jeffshore.com/blog/live YOU MAY NEED TO REFRESH THE PAGE AT 11:00 AM... Click headline for the rest of the entry.</description>
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            <pubDate>Tue, 01 Sep 2009 16:55:07 -0500</pubDate>
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            <title>A Simple, Fast, and Free Mobile Website Option</title>
            <description> If you&apos;ve toyed with the concept of a mobile campaign or a mobile website, but were turned off by the additional cost or the complexities, there is an option that is fast, simple, and maybe free. Yep, it might be free. NewHomeSource.com is the consumer portal of BHI, and if you&apos;re not part of the database, you probably should be. I&apos;m not going to go into a pitch for BHI, but I will say that they are the hub of new home listings on the Internet. One of the under-promoted benefits of being in the BHI database is that... Click headline for the rest of the entry.</description>
            <link>http://www.newhomeknowhow.com/main/2009/08/-if-youve-toyed-with.html</link>
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                <category domain="http://www.sixapart.com/ns/types#tag">mobile marketing</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">new home source</category>
            
            <pubDate>Tue, 04 Aug 2009 12:46:12 -0500</pubDate>
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            <title>Don&apos;t be Afraid of Customer Criticism</title>
            <description>A very common objection I hear when discussing social media for business - &quot;What if a crazy customer gets on these sites and posts a lot of bad things about us?&quot; Okay, fair enough concern. First I want to say that I disagree with the philosophy that there are no crazy customers, and that companies just do a bad job of setting expectations. I understand that the crazy customers do exist. I&apos;ve met them. And I also understand that it&apos;s very difficult, but not impossible, to &quot;set&quot; someone&apos;s expectations. They&apos;ve set their expectations all by themselves; whether or not you... Click headline for the rest of the entry.</description>
            <link>http://www.newhomeknowhow.com/main/2009/07/dont-be-afraid-of-customer-cri.html</link>
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                <category domain="http://www.sixapart.com/ns/types#category">Sales Management</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Customer Criticism</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Customer Feedback</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Facebook</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Social Media</category>
            
            <pubDate>Thu, 09 Jul 2009 20:03:53 -0500</pubDate>
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            <title>Video - A Prerequisite to Mastery - Jeff Shore Interview</title>
            <description><![CDATA[ The second installment from our Jeff Shore Interview includes a discussion about what is truly necessary to become a master of technique... Practice. Do we practice enough? Why and how should we practice? The former national sales director for Kaufman and Broad (now KBHome), Jeff Shore began his homebuilding career as a sales representative in Northern California in 1987. Later he served in a corporate position, creating training programs, coaching managers, and directing sales strategy. Today, ShoreSelect provides the best strategy and training services for homebuilding companies in the nation.&nbsp;View Jeff's Profile or Jeff Shore New Home Sales Training]]>... Click headline for the rest of the entry.</description>
            <link>http://www.newhomeknowhow.com/main/2009/06/video-a-prerequisite-to-master.html</link>
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                <category domain="http://www.sixapart.com/ns/types#tag">New Home Sales Training</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Practice</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Role Playing</category>
            
            <pubDate>Fri, 26 Jun 2009 08:31:59 -0500</pubDate>
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            <title>Communication Card or Registration Card... You Make the Difference.</title>
            <description><![CDATA[New Home Sales Professionals ponder this; someone has just come up your sidewalk and they are entering your Model Sales Center. Do they need to register to view your home? Are they registering to win something? Will you escort them out if they don't register? &nbsp; These very questions make me wonder; why do we call it a "Registration Card"? Yes, we will be registering them into our data base, but "WIIFT"...What's in it for them? What are they registering for? Will they receive something in return for sharing their information with us?&nbsp;&nbsp; I believe they do not need a]]>... Click headline for the rest of the entry.</description>
            <link>http://www.newhomeknowhow.com/main/2009/06/communication-card-or-registra.html</link>
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                <category domain="http://www.sixapart.com/ns/types#category">Sales Training</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Follow-Up</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Registration Card</category>
            
            <pubDate>Tue, 09 Jun 2009 08:55:15 -0500</pubDate>
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            <title>Great Sales Personalities = Great Sales!</title>
            <description>One of the most powerful sales tools some salespeople overlook is their personality. Your personality is a key influence to a sale. It is proven that people buy from people they like, trust, and have confidence in. So each day that you are at work you must wake up, brush off that personality, check your attitude, and go to work as if you don&apos;t have a problem in the world. You must have your game on! When a prospect walks in the door or calls on the phone, you must be ready to get your game on. After all, it&apos;s... Click headline for the rest of the entry.</description>
            <link>http://www.newhomeknowhow.com/main/2009/06/great-sales-personalities-grea.html</link>
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                <category domain="http://www.sixapart.com/ns/types#tag">Rapport</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Sales Personality</category>
            
            <pubDate>Mon, 08 Jun 2009 09:51:51 -0500</pubDate>
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            <title>Internet Marketing Deja Vu</title>
            <description><![CDATA[All companies and individuals are looking to do more with less these days. No shocker there, right? And it's equally as un-news worthy that many companies are looking to social media as a possible outlet to reach new prospects. Most often the charge is led by the Sales &amp; Marketing department, who then asks me to speak with another decision maker. While most people seemed to be inspired by the opportunities the social web presents, skepticism is pretty common. The most common concerns I hear about beginning a social media initiative are: Are my customers really using this stuff?Am I]]>... Click headline for the rest of the entry.</description>
            <link>http://www.newhomeknowhow.com/main/2009/05/internet-marketing-deja-vu.html</link>
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                <category domain="http://www.sixapart.com/ns/types#category">Commentary</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Internet</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Marketing</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Internet Marketing</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Objections</category>
            
            <pubDate>Wed, 20 May 2009 20:28:28 -0500</pubDate>
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        <item>
            <title>Email Ettiquette</title>
            <description><![CDATA[ To send or not to send...that is the question!&nbsp; Do you know that 92% of all internet users in the U.S. use email?&nbsp; This is a lot of people, many of whom are your Customers and your Model Home Visitors.&nbsp; That is why it is so important that you as the Sales Professional really understand the value that email can bring you as a communication tool.&nbsp; What is Email Etiquette and why is it important?&nbsp; Email Etiquette, or "Netiquette" as it is called, will display your level of professionalism, skill and efficiency to the recipient. Emails say a lot]]>... Click headline for the rest of the entry.</description>
            <link>http://www.newhomeknowhow.com/main/2009/05/email-ettiquette.html</link>
            <guid>http://www.newhomeknowhow.com/main/2009/05/email-ettiquette.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Internet</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Sales Training</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">communication</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">email</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">ettiquette</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">follow-up</category>
            
            <pubDate>Wed, 13 May 2009 23:26:46 -0500</pubDate>
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            <title>Exceed Expectations</title>
            <description> Are you someone who consistently goes the extra mile and routinely over delivers on your promises? It&apos;s rare these days, but I&apos;ve found it to be the hallmark of successful new home salespeople who know that exceeding expectations helps them stand above the crowd. Almost by force of habit successful salespeople just do more. As a result they not only sell more homes but earn more income and become more self-confident, more self-reliant and more influential with those they come in contact with. During your career as a new home salesperson you will be asked to do things that... Click headline for the rest of the entry.</description>
            <link>http://www.newhomeknowhow.com/main/2009/05/exceed-expectations.html</link>
            <guid>http://www.newhomeknowhow.com/main/2009/05/exceed-expectations.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Personal Development</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Sales Training</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Customer Expectations</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Customer Relationship</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Going the Extra Mile</category>
            
            <pubDate>Thu, 07 May 2009 10:19:17 -0500</pubDate>
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        <item>
            <title>What Kind of American Idol Judge are You?</title>
            <description>Every Tuesday and Wednesday night, I watch the greatest show on television right now. You guessed it: American Idol.The other night, as I fast-forwarded through Paula Abdul&apos;s comments so that I could hear Simon&apos;s, I came to a realization: most people aren&apos;t concerned with what Paula has to say. Why is that? Most of her comments consist of generic praise (e.g. &quot;All you can do is the best you can do&quot;). The advice she gives the contestants will not make them better. (The same can be said of Randy. He may say that someone&apos;s performance was &apos;pitchy,&apos; but rarely is... Click headline for the rest of the entry.</description>
            <link>http://www.newhomeknowhow.com/main/2009/04/what-kind-of-american-idol-jud.html</link>
            <guid>http://www.newhomeknowhow.com/main/2009/04/what-kind-of-american-idol-jud.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Personal Development</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Sales Management</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Constructive Criticism</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Critiques</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Positive Feedback</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Praise</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Sales Coaching</category>
            
            <pubDate>Sun, 26 Apr 2009 13:11:11 -0500</pubDate>
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            <title>Video - Jeff Shore Interview : Why learn why?</title>
            <description> Jeff Shore was kind enough to sit down and talk to us for a bit about a variety of challenges facing new home salespeople and sales managers. Below is the first of many topics to come.A timely topic for Sales Managers coaching their teams, Jeff discusses why &quot;training&quot; goes beyond education - how real lasting improvement comes from internal motivation, and how to tap into it. The former national sales director for Kaufman and Broad (now KBHome), Jeff Shore began his homebuilding career as a sales representative in Northern California in 1987. Later he served in a corporate position,... Click headline for the rest of the entry.</description>
            <link>http://www.newhomeknowhow.com/main/2009/04/video-jeff-shore-interview-why.html</link>
            <guid>http://www.newhomeknowhow.com/main/2009/04/video-jeff-shore-interview-why.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Personal Development</category>
            
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                <category domain="http://www.sixapart.com/ns/types#tag">Education</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Motivation</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">New Home Sales Training</category>
            
            <pubDate>Thu, 16 Apr 2009 09:03:18 -0500</pubDate>
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            <title>The Power of the Pipeline</title>
            <description><![CDATA[ "If you don't know where you're going, any road will get you there." ~Koran &nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Pipelining salesperson's prospects allows them to know where they are going writing sales now or in the future. It is the indispensable sales management tool to meet or exceed sales projections. And this is the best time of year to do it! &nbsp;&nbsp;&nbsp;&nbsp;&nbsp; To effectively work pipelining, your sales staff must prioritize their prospects in a common denominator. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp; A. Prospect: Ready, willing, and able ... will buy within 30 days. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp; B. Prospect: Ready and willing. Ready and able. Willing and able]]>... Click headline for the rest of the entry.</description>
            <link>http://www.newhomeknowhow.com/main/2009/04/the-power-of-the-pipeline.html</link>
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                <category domain="http://www.sixapart.com/ns/types#category">Sales Training</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Follow-Up</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">New Home Sales Training</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Pipeline</category>
            
            <pubDate>Mon, 13 Apr 2009 11:36:52 -0500</pubDate>
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        <item>
            <title>Social Media for Home Builders - The White Paper</title>
            <description>The trend towards the heavy use of social technologies in undeniable. More and more home builders are realizing the opportunity to build relationships with their prospects sooner, and save money on marketing at the same time. However, the world of social media is a big leap for the new user. There&apos;s lots of new tools, rules, and slang to confuse those who&apos;re not sure where to start. For this reason, I put together a thorough overview defining social technologies, how they&apos;re changing consumer behavior and expectations, and why its important for companies to use the tools available to them. The... Click headline for the rest of the entry.</description>
            <link>http://www.newhomeknowhow.com/main/2009/03/social-media-for-homebuilders.html</link>
            <guid>http://www.newhomeknowhow.com/main/2009/03/social-media-for-homebuilders.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Internet</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Marketing</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Facebook</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Flickr</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">LinkedIn</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Social Media</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Social Networking</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Social Technologies</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">YouTube</category>
            
            <pubDate>Mon, 23 Mar 2009 08:06:20 -0500</pubDate>
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            <title>Video - The Post Model Conversation</title>
            <description><![CDATA[ So how do you handle that prospect that just finished the model? Does, "Do you have any questions?" progress the sale any further? Or does is release control of the process? &nbsp; &nbsp; The former national sales director for Kaufman and Broad (now KBHome), Jeff Shore began his homebuilding career as a sales representative in Northern California in 1987. Later he served in a corporate position, creating training programs, coaching managers, and directing sales strategy. Today, ShoreSelect provides the best strategy and training services for homebuilding companies in the nation.&nbsp;View Jeff's Profile or Jeff Shore New Home Sales Training]]>... Click headline for the rest of the entry.</description>
            <link>http://www.newhomeknowhow.com/main/2009/03/video-the-post-model-conversat.html</link>
            <guid>http://www.newhomeknowhow.com/main/2009/03/video-the-post-model-conversat.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Sales Training</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Video</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Discovery</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">New Home Sales Training</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Post-Model</category>
            
            <pubDate>Wed, 11 Mar 2009 07:49:34 -0500</pubDate>
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            <title>Lead People to Minor Decisions</title>
            <description><![CDATA[ Successful closing is fundamentally an extension of the other steps in the sales process.&nbsp; You must be proficient in all phases of new home selling if you hope to close consistently, therefore, a first move toward sharpening closing skills is to improve all selling skills, especially the ability to discover and qualify.&nbsp; The more proficient you are in the critical area of questioning, the more successful you will be in closing. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Lead people to minor decisionsThe more customers' say "Yes", the harder it will be to say "No".&nbsp; Get prospects to agree that your homes, home sites, community,]]>... Click headline for the rest of the entry.</description>
            <link>http://www.newhomeknowhow.com/main/2009/03/lead-people-to-minor-decisions.html</link>
            <guid>http://www.newhomeknowhow.com/main/2009/03/lead-people-to-minor-decisions.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Sales Training</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Closing</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">New Home Sales Training</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Tie Downs</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Trial Close</category>
            
            <pubDate>Mon, 02 Mar 2009 08:46:09 -0500</pubDate>
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